Sander Lak and Rem Koolhaas celebrated the Guggenheim’s new 'Countryside, The Future' exhibition, as well as a Sies Marjan capsule collection.
“This is not an art show; it is an effort to explore the contours of a ‘new’ countryside,” reads the text splashed on a wall at the first of the Guggenheim’s upward spiral incline. A surprising thing to read given it greets guests at the art museum’s newest exhibition, cocurated by Rem Koolhaas, entitledOpened last week, the show has fully taken over the Frank Lloyd Wright building.
To support the show, Sies Marjan designer Sander Lak, who shares a Dutch heritage with Koolhaas, created a capsule collection. The exhibition and the collection were celebrated at a breakfast last Thursday morning, which included a Q&A with Lak, Koolhaas, and Justin Beal. Over egg frittatas and yogurt parfaits, guests heard the two creatives in conversation. On the more-is-more format of the exhibition, Koolhaas noted, “I would say even if you don’t read the show, you nevertheless get the point of the show, or at least that was our attempt.” And on why there is fake art in the show , essentially it was a matter of money. “The sheer enormity of insurance bills dictates the parameters of what happens in our culture….
Lak went on to speak of faking it within his chosen medium—the transition a garment endures from its runway iteration to its retail-friendly final state—and his new collection, which he produced in partnership with Koolhaas and AMO, a studio within the architectural practice of OMA.
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