Leading members of top national orchestras will perform works by Mahler, Beethoven and, of course, Mozart, in three venues in Del Mar and La Jolla
Over the last three years, Mainly Mozart has been all over the Internet. Not by “going viral,” in a spontaneous way, but by being careful and targeted.
Michael Francis conducts the opening night of the All-Star Orchestra Festival at Del Mar Surf Cup Sports Park. “A lot of my friends my age have come to our concerts with zero background or awareness of Mozart or Beethoven, and have left totally blown away,” Mark Laturno noted. “Classical music has mainstream appeal. It just doesn’t always have mainstream reach.”Mainly Mozart’s less traditional outreach efforts include partnerships with online influencers, local social media pages and local sports organizations. Reddit’s AMA sessions with key Mainly Mozart musicians have averaged 600,000 views.
“Mainly Mozart is the true highlight of the season for me and all the musicians,” Francis said. “At the end of our seasons, we come and play wonderful music with great people at the highest level for the sheer joy of making music.” “This instrument has the reputation of being at the bottom of the orchestra.” Francis said, from his home in Tampa, where he is music director of the Florida Symphony. “And suddenly it’s at the very top. It’s wonderful to hear the bassoon, especially in the hands of a terrific bassoonist.
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