San Antonio pushes digital billboard swap to reduce highway clutter

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San Antonio pushes digital billboard swap to reduce highway clutter
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San Antonio will allow eight electronic billboards to be put up along highways annually, so long as at least 32 traditional billboards come down.

FILE: will be popping up along San AntonioThe city will allow eight traditional, or static, billboards to become digital billboards annually, with one caveat: The billboard operator must remove at least four of their existing traditional billboards along highways.

“We want less billboards in general,” Michael Shannon, development services director, said of the city code change, which the City Council unanimously approved on Thursday.Military billboard erected along Interstate 10 hopes to return spotlight to unsolved murder Though District 9 City Councilman John Courage worried about whether digital billboards would distract drivers, he ultimately supported the code change.

A city survey found that 81 percent of respondents favored fewer billboards within city limits, according to city documents. A little over half of respondents supported achieving this by swapping out more traditional billboards for fewer digital ones.

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