Samsung to buy OLED panels from rival LG
start supplying high-end TV panels to Samsung Electronics from as early as this quarter, three sources said, in a deal that would help the loss-making flat-screen maker turn profitable.
For Samsung, the deal highlights how it is looking to expand in high-end organic light emitting diode TVs as competition heats up in the lower end with Chinese vendors. OLED panels cost nearly five times more than liquid-crystal display panels.With this deal, Samsung could overtake Sony as the second largest supplier of OLED TVs globally.All the sources declined to be named because the deal is not public. Both LG Display and Samsung Electronics declined to comment.
Samsung Electronics, the world’s biggest TV manufacturer, has been slower than its hometown rival LG Electronics in embracing OLED TVs, arguing the technology is more suited to small devices such as smartphones and tablets, partly due to the high cost of panels.For LG Display, shipments of two million OLED panels will be a major boost, worth at least US$1.
“LG’s production rate will improve and is likely to reach full capacity next year, helping it lay the groundwork to return to profit,” said Jeff Kim, an analyst at KB Securities.
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