Sales of Samsung's Galaxy S23 flagship smartphone have outstripped last year's S22 in a comparative period, according Samsung executive Patrick Chomet.
"We expect, kind of, a healthy portion of the mix, to be skewed to toward the premium," Chomet said.
The initial sales of the S23 will be welcome news for Samsung which had a tough year in the smartphone market in 2022. Overall smartphone shipments last year , according to research firm IDC. Samsung shipments fell more than 15%, IDC said. The slump was due to inflation and a worsening outlook for the economy.But there is still demand for expensive smartphones. High-end smartphones, those that cost over $800, accounted for 18% of the total handset market in 2022, up from 11% in 2020, Canalys data shows.
That's where Samsung is hoping to grow its smartphone business which would offer the company potentially higher margins and better profits. Chomet said the higher percentage of S23 Ultra pre-orders is an "indication that even though people are more careful" in the premium segment of the smartphone market there are still a lot of people "who want the best of the best."
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