Samsung is expanding its AI capabilities with Vision AI, a suite of enhancements for its premium TV lineup. These AI-powered screens can search online for information about displayed content, translate in real-time, generate personalized background images, and optimize audio and visuals. Samsung aims to position TVs as interactive and intelligent partners that adapt to user needs.
Samsung is expanding its artificial intelligence push with a new suite of enhancements for its premium TV lineup under the branding of Vision AI.
The company’s AI-powered screens will be able to search online for information about what’s being displayed — such as identifying an actor or product — translate in real-time and generate personalized background images, it said in a statement from CES in Las Vegas Sunday. A built-in AI processor on the top TV models will also analyze content, boost colours and contrast and optimize audio.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” SW Yong, head of the company’s visual display business, said in the statement. The South Korean company, which has been the world’s biggest TV seller for close to two decades, said it’ll also collaborate with Microsoft and Alphabet’s Google as it expands its Vision AI suite with additional capabilities from partners.
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