Amazon has identified same-day delivery as a key strategic play in its battle to grow market share in South Africa.
same-day delivery as a key strategic play in its battle to grow market share after the US-headquarteredon Wednesday, Robert Koen, Amazon ’s MD of sub-Saharan Africa, said it has identified that South Africans desire a sense of security around the delivery promise when shopping online as this allows them to plan effectively around the delivery schedule.
A network of around 3 000 pickup points nationwide, operated by third-party logistics firms, is in contrast to homegrown incumbent Takealot, which does its own fulfilment. Koen said Amazon has partnered with two local last-mile logistics partners to help it: DPD Laser and The Courier Guy. Beyond offering established brands, Amazon is widening its product selection through the addition of smaller, local sellers on the platform.
He admitted that Amazon has launched into a competitive market, with the likes of Takealot, Shein and Temu all vying for market share, along with a host of physical retailers that are also venturing into the online space.
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