Salesforce launches new Web3 platform to help brands offer NFTs Salesforce Polygon blockchain
- Salesforce, the largest software-as-a-service provider in the U.S., has announced its entry into the Web3 arena with the launch of Salesforce Web3, a platform that enables companies to mint, manage and sell non-fungible tokens in a sustainable manner.
Polygon Labs president Ryan Wyatt posted a tweet on Thursday verifying the partnership, saying that “Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.” With the limited release of the platform, “companies can connect with their customers in a whole new way by connecting their Customer 360 with Web3 data for a holistic view of how customers interact with their brand across traditional and emerging digital environments,” a separate announcement from Salesforce said.
“Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together,” said Sven Gerjets, executive vice president and chief technology officer at Mattel. “Web3 Connect is powering invaluable insights into our audience and seamlessly bridging Web3 channels with the rest of our customer experience.
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