When's the last time you had one?
, for an increasing number of Americans, the time since their last Hot Pockets can now be measured in hours.
Faced with stay-at-home orders, closed restaurants, economic uncertainty, and the ever-present fear of a deadly disease, Americans have been. Sales numbers have been booming for items like cereal, ice cream, and mac ‘n’ cheese. And the phenomenon goes beyond the actual food item itself: People are also gravitating towards familiar brands. The mac needs to be Kraft, the cereal is General Mills, and the pockets—well—they have to be hot and produced by Nestle.
Beyond offering nostalgia of a simpler time when microwaving a meal was a quick way to circumvent mom’s healthy dinner plans, items like Hot Pockets have seen increasing popularity for plenty of reasons: They’re grocery store stalwarts ; they’re inexpensive; and unlike smaller brands that may be struggling to navigate supply chains, Nestle knows how to keep products on the shelves. If you’ve gotten over your initial commitment to home cooking, Hot Pockets has you covered.
Granted, maybe Hot Pockets specifically aren’t your guilty pleasure. Maybe you recoil at the thought of “premium, sliced pepperoni and reduced-fat mozzarella cheese, all wrapped in a warm, garlic, buttery crust.” But we’re onto you. And maybe a microwavable pocket in your freezer isn’t the skeleton in your quarantine closet. But the larger takeaway is don’t be afraid to fess up to your current guilty pleasure. We've all got one, Hot Pockets or not.
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