Sales of Beyoncé’s Adidas x Ivy Park clothing line down more than 50%: report

The Grammy winner’s activewear line with Adidas is suffering from a huge slump in sales, a new article from the Wall Street Journal reported.

team “disagreed over how to label and market the products, with Adidas pushing for more of its own branding.”While Beyoncé originally launched her line with Topshop, she paired up with Adidas in 2019, with her contract due to end after this year — and sources have told the paper that “Adidas executives have discussed either ending or revamping the arrangement.”

The news of Ivy Park’s lagging sales follows another high-profile Adidas campaign, with the footwear retailerBeyoncé unveiled the latest Ivy Park drop last month while she was in Dubai for her highly talked about . Dubbed “Park Trail,” the collection features bright orange, blue and camouflage pieces for children and adults.With her new collection on sale tomorrow, the industry will no doubt be keeping an eye on how the

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