Pew data shows that the share of Americans who read print books remained flat, with readers increasingly picking up e-books and audiobooks
However, the proportion of American adults reading print books remained static at 65%, as did the proportion reading books in any format at 75%, according to a Pew study published Thursday.roughly consistentOn the other hand, Pew found that 30% of American adults read at least one e-book in 2021, up 5 percentage points from the previous year.
Some print bestsellers owed their success to digital influences — print sales gains of 30.7% in the young adult fiction category were stimulated by activity on BookTok, a community of TikTok users who post about books,When brick-and-mortar bookstores were closed in 2020 by coronavirus lockdowns, e-book sales by leading U.S. publishers leapt by 22%, according tofrom NPD. However, as restrictions lifted and shoppers returned to bookstores, e-book sales returned to more moderate levels.
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