Proceeds from skate rentals at the newly opened Flipper's location will benefit the Saks Fifth Avenue Foundation.
The Saks team explored the visual archives of the original 1970s Flipper’s location. The window designs feature exclusive collages representing Flipper’s history with a fresh fashion representation. Flipper’s roller skates are styled with each look from designers such as
Proceeds from skate rentals at the newly opened Flipper’s location will benefit the Saks Fifth Avenue Foundation, whose mission is to make mental health a priority through targeted nonprofit partnerships that increase awareness and education, improve access to care and promote the tools and skills that build positive mental health. One dollar from each rental will benefit the foundation. Saks is also discussing opportunities throughout the year for smaller events at the rink.
Flipper’s Roller Boogie Palace will be smaller than the traditional ice rink at Rockefeller Center, allowing room for the public to watch the skaters and sunken plaza activity from a few feet away, in addition to the view from above via the Esplanades and Plaza on the upper level. Ross said she was introduced to Saks through Rachel Shechtman, her friend and consultant. Shechtman said she came up with the idea to bring Flipper’s to Rockefeller Center because she knew the Tishman team “and given their strategy thought it would be a mutually beneficial match.” Shechtman introduced Ross to the Saks team, which “has brought an entirely new dimension to sharing our story with New York City,” Ross said.
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