.Saks has enlisted actress and producer RobertsEmma, star of the new hit film “Maybe I Do,” to front its spring campaign.
To celebrate the campaign launch and kick-off of New York Fashion Week, Saks is holding an event cohosted by Saks chief executive officer Marc Metrick and Roberts.
Each season, Saks showcases the trends and most sought-after styles on the Saks It List. For spring 2023, these include Bare It All, Minimalist Tailoring, Utility Dressing, Clear Sequins, Head-to-Toe Denim, and the Carryall Tote Bag. To further amplify the campaign, Saks is partnering with digital fashion publication Who What Wear on an online feature showcasing Roberts’ must-have spring selections from Saks, and will run ads in Vogue, Harper’s Bazaar and The New York Times.
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