Saint Laurent Reveals Its Post-Virus Strategy for Showing Collections

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Saint Laurent Reveals Its Post-Virus Strategy for Showing Collections
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'Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule...' SAINTLAURENT

The thought on everyone's minds in fashion is what the runway circuit will look like come September, when brands are slated to show their Spring 2021 collections during fashion month in all four major capitals.

The brand announced today that will skip PFW this fall and not adhere to any fixed fashion calendar for the rest of 2020. Rather, they will operate at their own schedule and decide how and when to launch their upcoming collections with a new strategy. "Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule," the company said in a statement."Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives."

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