The approval of a package six months sooner than usual suggests the union intends to play an especially aggressive hand as talks near.
But this cycle might be different. A newly aggressive SAG-AFTRA could negotiate first, but in recent times that’s happened only in the 2010-11 cycle. It takes two to tango, and the likelier possibility is that the AMPTP will insist on starting with the DGA, viewed by management as easier to bargain with. However, the deal that union reaches may well take account of residuals gains that SAG-AFTRA has achieved in the Netflix deal.
SAG-AFTRA might then negotiate second, in the January/February timeframe, or it may not start talks until after likely March/April WGA talks. But regardless of schedule, the union will carry a big stick: the implicit and possibly overt threat of a strike against legacy media companies while Netflix remains open for business under the new bilateral deal.
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