Safaricom, Standard Investment Bank, and ALA Capital collaborate to launch Ziidi MMF, allowing users to invest and grow their wealth directly from their M-PESA wallets. Ziidi MMF offers a user-friendly platform with over KES 2.85 billion in assets under management and aims to enhance financial inclusion for all Kenyans.
Safaricom , in collaboration with Standard Investment Bank and ALA Capital, has officially launched the Ziidi Money Market Fund (MMF), a revolutionary investment platform accessible directly from M-PESA wallets. This innovative product empowers customers to control, grow, and manage their finances with ease. Ziidi MMF leverages the ubiquitous reach of M-PESA to provide a user-friendly and intelligent way for individuals to invest and build wealth.
The fund offers a seamless investment experience, allowing customers to earn interest by depositing M-PESA funds into their Ziidi accounts. Since its public launch in December 2024, Ziidi MMF has attracted over 450,000 opt-ins and boasts over KES 2.85 billion in assets under management.This partnership signifies a commitment to financial inclusion, particularly among low- and mid-income earners, aligning with the government's bottom-up economic transformation agenda. Ziidi MMF provides users with real-time visibility into their daily interest earnings, ensuring transparency and peace of mind. Customers can freely deposit and withdraw funds from their Ziidi MMF accounts with a minimum of KES 100, making it accessible to a wide range of investors. The launch of Ziidi MMF underscores Safaricom's dedication to innovation, responsible investing, and creating long-term value for its investors.
Technology Business Ziidi MMF Safaricom M-PESA Investment Financial Inclusion
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