Safaricom unveiled Safaricom Hook, a new platform aimed at empowering the youth through technology with 3 hooks: tech, career and culture.
Safaricom unveiled Safaricom Hook, a new platform dedicated to empowering the youth through technology. With a focus on technology, career, and culture, it aims to support Gen Z aspirations and enhance their lives by providing custom offerings that utilize Safaricom’s extensive mobile network.
Safaricom Hook facilitates Gen Z’s online potential by offering smartphone access, innovative packages like Make Your Own Bundle, and loyalty rewards. In the Tech segment, Safaricom focuses on digital skills, with initiatives such as the Digital Talent Programme and partnerships with organizations like the Power Learn Project. The Career segment prepares youth for both conventional and unconventional careers, collaborating with Meta, Wowzi, and Brighter Monday.
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