One South Asian writer examines the cultural conversation around the buzzy new line.
. It's, quite simply, boring. It's not reflective of modern Indian trends and doesn't have any unique silhouette to it, nor does it bolster a fun color palette traditional in South Asian clothing. It is, however, extremely affordable at about $20 . This tunic could very easily be found on the sale rack at Macy's, eventually to be found in the closet of an immigrant mom whose daily uniform is already these department store-pseudo-Indian kurtas.
, this collection may seem like"we're being recolonized," but I think it's more about reclamation. Enumerated as Sabyasachi Calcutta x H&M, the collection and the brand captures audiences with a similar allure as that of freshly liberated Calcutta, once the capital and cultural epicenter of British India. To reimagine Indo-Western fashion this close to India's Independence Day is an artistic statement.
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