Attractions will feel the strain for years to come as they catch up on the losses made in 2020 and 2021.
Attractions will feel the strain for years to come as they catch up on the losses made in 2020 and 2021Visitor attractions, like all other products in the tourism value chain, have had a difficult time over the past 18 months. The African Association of Visitor Experiences & Attractions recently completed the first benchmark study of visitor attractions in SA. It found that 66% of attractions were closed for three months or more in 2020.
The quantity of visitors is dependent on capacity at hand. Most attractions have periods of high and low demand. Attractions reliant on domestic visitors often see high demand on the weekends and school holidays, with low demand during the week. Expanding capacity for high-demand days is costly. As for admissions fees — not everyone is prepared to pay the same price for entrance.
The operational and staff cost to open an attraction on a low visitor day are very similar to that of opening on a high-demand day. Smoothing the demand curve to get a better spread of visitors throughout the day, week and season would provide a better experience for the visitor and create a better income yield curve for the attraction.Price tickets for goods were first introduced in 1870 by retailers.
In the medium term, as attractions seek to maximise revenue to preserve the quality experience offered and support job retention, attraction managers will start to move towards a more dynamic entrance fee structure. This is merely an extension of the range of door admission fees already on offer. Specials, pensioner rates, dual pricing for international visitors and extra fees to skip the queue are already commonly used to spread demand.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SABINE LEHMANN: SA’s visitor attractions admissions strategy too heavy handedAttractions will feel the strain for years to come as they catch up on the losses made in 2020 and 2021.
Read more »
SABINE LEHMANN: SA’s visitor attractions admissions strategy too heavy handedAttractions will feel the strain for years to come as they catch up on the losses made in 2020 and 2021.
Read more »
Planning on sending Christmas cards to loved ones? They may be delayed by the international travel bansSA Post Office (Sapo) estimates that mail leaving SA may be delayed by up to 14 days.
Read more »
Covid-19 hospital admissions on the rise in Gauteng as fourth wave loomsCovid-19 hospital admissions on the rise in Gauteng as fourth wave looms - Most of the admissions are of unvaccinated and younger people, but there are fears of a spread to older people
Read more »
Is heavy rain normal?More widespread rain and flooding are expected this weekend as another rain-producing system passes through the country.
Read more »
UJ the latest university to make Covid-19 vaccination mandatoryStaff, ad hoc contractors, visitors and students will have to produce vaccination certificates before entering the campus
Read more »