Thirty-three live games are scheduled to be aired by the public broadcaster - including on eMedia's Openview platform.
said on Friday that it has acquired the free-to-air rights to flight 33 live EPL matches through SABC Sport, with SABC 3, the SABC SportThe matches will also be flighted on the relevant SABC channels via eMedia’s Openview platform.In recent months, the exclusion Openview from sports sublicensing deals between the SABC and MultiChoice Group subsidiary SuperSport has been a bone of major contention between South Africa’s broadcasters.
In the latest iteration of this saga, the SABC at the last minute pulled out of a deal with SuperSport for the broadcast of the T20 Cricket World Cup final as well as the recent Springboks/Irish rugby test series. This time, it seems, none of the SABC’s platforms has been excluded from the EPL deal. “The acquisition of the league has always been a strategic direction of the SABC. The English Premier League creates various marketing opportunities for SABC Sport and other SABC brands,” said Keletso Totlhanyo, the broadcaster’s head of sport.
The first game to be broadcast by the SABC will be Arsenal vs Wolverhampton on 17 August. All live matches will include a live studio build-up, with match previews and team news, presented by SABC Sport anchors and analysts on both TV and digital platforms. –The work we do at TechCentral is made possible through the support of our commercial partners. Please help us produce the original and quality South African technology journalism you value by disabling your ad blocker.
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