SAB won nine Effie Awards, highlighting its successful campaigns that combine creativity and impact, driving business results while addressing important social issues in South Africa.
has been recognised with nine awards at the Effie Awards Gala held last week, underscoring its strong performance in the country’s marketing sector.
"It's an incredible honour for our team and partners to receive these accolades, as they affirm our commitment to shaping a more sustainable and impactful future with more cheers." The SAB sharp initiative, a campaign focusing on promoting responsible drinking, was a finalist in the social good category.
The initiative, aimed at providing a safe space for women, also earned two bronze awards in social good and seasonal marketing.
Business Enterprise Beer Wine And Spirits Strategy And Marketing South Africa Awards Business Beer
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