SA Tourism defends a controversial sponsorship deal with Tottenham Hotspur.
South Africa’s tourism agency gave preliminary approval to a sponsorship deal with English football club Tottenham Hotspur and government officials are being consulted on whether it should be finalized.
Tottenham, whose star players include England captain Harry Kane and French World Cup winner Hugo Lloris, declined to comment. The tourism agency aims to tap the English team’s global fan base to help meet a target of more than treble visitor numbers to 21 million visitors by 2030.That strategy has also been adopted by Rwanda, which sponsors Arsenal, and Mauritius, which has a deal with Liverpool.
“If you get 1% of people to travel here, that gives you an additional 6 million travellers,” he told reporters in Johannesburg on Thursday. “The deal that we are looking at has nothing to do with football, it’s got to do we accessing the aggregating audiences that football brings. When you do a deal at this scale it commands the attention of the world.”
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