South Africa's major fashion retailers want to source fabrics locally after relying on cheaper imports from China which crippled the country's once-thriving farmers and producers.
Now, locally grown fabrics are back in demand, with South Africa's major clothing retailers buying into the sustainable farm-to-fashion strategy. Foschini, Mr Price, and Truworths are just some of these retailers that have "It really just started with a question around could our products have South African cotton in it.
"Only one spinning mill remains, and that's on its last legs. Why is that? In my view, it's because the retailers have too much power in the structure, and they basically wiped out the cotton industry by importing. For example, Mr Price, if you look at their history and where their clothing came from during their ascendency, it came from China.
"Around about 2017, a number of retailers got together, and I was fortunate to be part of that group, where we sat around a table and said something's got to change. I think retail stood and recognised, to the industry, to government, and to everyone, the fact that we were part of the problem," said Ambrosio.
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