Coco Safar has opened in Rosebank, Joburg, after gaining a dedicated following in Cape Town, where it has a handful of elegant coffee shops and cafés. But it’s next big launch is in New York.
Coco Safar has opened in Rosebank, Joburg, after gaining a dedicated following in Cape Town, where it has a handful of elegant coffee shops and cafés. But it’s the next big launch — in New York — that the “elevated luxury” brand is hoping will set it on a global growth trajectory.
Co-owner Wilhelm Liebenberg has been wanting to open a store in the Big Apple for nearly two decades. After several delays during Covid, he now plans to launch it later this year in the Flatiron District. ..A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.
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