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Channel partners in South Africa see data as both their biggest challenge and a major opportunity as they look to achieve growth and transition to recurring revenue models, according to new research.
At the same time, access to the right data is the biggest obstacle facing partners in South Africa and globally in their pursuit of recurring revenues, with 45% of South Africa-based respondents highlighting this as an issue.This trend is consistent across all markets where research for thereport was carried out: South Africa, Kenya, Nigeria, Sweden, Denmark, Norway, Australia, Indonesia and the UK.
Partners feel a particular need to become more sophisticated in their use of data to both maximise cross-sell and upsell opportunities and drive adoption of new products and solutions. To emphasise the growing importance of data within the channel, nearly two thirds of those surveyed in South Africa strongly agreed that the future of distribution lies in the provision of meaningful customer and market insights .
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