South African enterprises in the financial, healthcare and retail sectors are prioritising data and AI projects.
enterprises in the financial, healthcare and retail sectors are now prioritising data and AI projects to help them become more competitive and compliant.Archana Arakkal, practice lead: intelligent data engineering at Synthesis , says although data analytics and AI are top priorities for local enterprises, the use cases for these technologies vary by sector.
“For them, leveraging local data and actioning it is a basic necessity. They need to be able to deliver personalisation and advanced analytics in real time – for example, creating a personalised journey while a customer is shopping online. This supports the instant gratification trend and makes sure the customer gets what they need.”
In all sectors, time is of the essence when it comes to developing solutions that offer actionable insights and real business value.Arakkal says Synthesis, using Google Cloud Platform tools, helps fast-track processes. “At Synthesis, we research the different avenues in which we can tackle use cases, and test all the platforms and services so that when we are put in front of the customer we can give them a realistic view of practical approaches they can take to achieve their goals.
Shahim says: “Enterprises look to Google for innovation, especially in data and AI. For example, in the healthcare sector, Google’s newgenerative AI models are set to support medical practitioners, medical research and development, and healthcare administration. In financial services, where compliance is crucial, GoogleEmbedded Finance API
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