Ryan Stewman | How to Close More Sales - by scottdclary sales b2bsales
No matter what business you are involved in, if you are an entrepreneur, one thing matters above all else: sales.
Sales, marketing, advertising, social media. He can show you a lot of ways to improve your bottom line, but most of all it’s his insatiable drive and energy that rub off on you. When Ryan was first trying to build his coaching business, it was a simple mistake. He thought his target customer was mortgage loan officers that were doing less than $2 million a month in volume.But when it came to closing the deal, a huge number of them would turn him down, because they didn’t have the money to spend.
“Everybody says they’re creating a movement that’s supposed to be some next-level stuff. But to me, a movement is just people taking action together.” The key is that your mission has to be something that people can get behind and feel good about doing. It’s not enough to have a great product — you need something that will inspire people to take action.Beyond the mission, you need to have leadership that lives and breathes the company’s core values.To convince someone of something, you need to present authority. Not necessarily knowledge, or even a title, but the ability to inspire trust.
And finally, it means delivering on your promises. If you say you’re going to do something, do it. If you can’t do it, don’t say you will. It’s that simple.While building a community is important for the long-term health of your company, if all you’re here for is the secret formula for closing more sales, it’s just two things. Empathy and confidence.
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