Ryan Reynolds-backed Mint Mobile to join T-Mobile in deal worth US$1.35B
The purchase will add slightly to T-Mobile’s core adjusted earnings, but is not expected to affect its outlook for the year.“Over the long term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,” said Mike Sievert, Chief Executive Officer of T-Mobile.
Mint is known for its marketing tactics that often feature part-owner Reynolds. At the onset of the pandemic in 2020, the “Deadpool” star left a voicemail for users informing them that the company had given them unlimited free data. Reynolds’ portfolio also includes British soccer club Wrexham and Aviation American Gin, which was sold to Diageo for about $610 million in 2020. The actor, however, maintains “ongoing ownership interest” in Aviation Gin.
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