In 2020, Following a Covid-19 lockdown, Dr Jerome Nshimiyimana encountered a young girl who was pregnant. Notably, she was both deaf and visually impaired.
The encounter took place in Kimisagara, Nyarugenge District, where the medical doctor resided while conducting his clinical rotation at the University Teaching Hospital of Kigali .
There was a growing demand for information regarding sexual and reproductive health. According to Nshimiyimana, the demand may have been fuelled by the belief that discussing sex was considered taboo in Rwandan culture, or by religious doctrines that discouraged such discussions. "At JoCare, we deliver information innovatively by ensuring the inclusion of persons with disabilities. We make and share video content that includes sign language so that the Deaf community can understand. We want everyone in East Africa or Africa in general to be informed because we believe that in being informed, the community becomes healthier," said Nshimiyimana who is currently the CEO of JoCare Group Ltd, which owns JoCare.
JoCare envisions a community in which every pregnancy is wanted. While their platform initially launched online in response to the pandemic, Nshimiyimana said the team soon recognised that the primary challenge of teenage pregnancy resided in rural areas, where most young girls lacked access to smartphones.
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