commerce industry globally has seen remarkable growth over the years and Rwanda is no exception, thanks to the growing internet and smartphone adoption in part and the rise in consumer awareness.
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Regional players such as Kenya's e-commerce firm Wasoko and digital addressing and logistics startup MPost have opened shop in Rwanda, a sign of confidence that non-Rwandan businesses have in the local market. Biganza is the owner of Afia Pharma, an online pharmacy that seeks to democratize access to reliable, reasonably priced prescription drugs. He argues that the business-to-business model has potential to increase sales and revenues as opposed to business-to-consumer model.
"I had fewer clients when I first started operating, but we saw demand increasing at the height of the pandemic. That Covid-driven demand started declining until last year when we invested in heavy advertising. Eventually, we saw demand from foreign clients boosting our business," she adds. "E-commerce presents potential for businesses to access wider markets that otherwise wouldn't have been accessed without the use of technology. With e-commerce, companies can operate cost-effectively and compete to offer innovative and affordable products and services," he weighs in.There was a problem processing your submission. Please try again later.
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