Rutgers NIL collective launches major membership drive with collaboration from athletic department

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Rutgers NIL collective launches major membership drive with collaboration from athletic department
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The Knights of the Raritan launched 'Knightober' on Monday.

Rutgers NIL collective Knights of the Raritan launched Knightober, a membership drive through the end of October, on Monday. .posted a video commemorating the achievement.

The collective, which plans to sign every member of the football, men’s basketball and women’s basketball teams to, began sponsoring the department in the fall, including paying for ribbon advertisements in the upper deck of SHI Stadium during home games. It reached an agreement with the department to use Rutgers logos and show athletes in uniform in their promotion material. It

“Between the newsletter and the campaign and the ability to get into a stadium like this, this is the extension of that collaboration,” KOTR President Jon Newman told NJ Advance Media. “We became a sponsor of Rutgers athletics starting in the fall and this is natural extension of that working relationship.

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