The Russian invasion of Ukraine was a major factor for the shrinking smartphone shipments in Europe, but Apple managed to grow its market share despite that...
The total number of smartphone shipments in Europe dropped significantly in May 2022, with the Russian invasion of Ukraine being one of the major factors for that, according to aDespite that downward trend, Apple managed to actually grow in the period, shipping 8.9 million iPhones and surpassing Xiaomi at the second place. Samsung remained the most prolific smartphone vendor in Europe, but it also shipped less Galaxy phones, 14.6 million in total, or a decline of 1.
Overall smartphone shipments in Europe declined to 41.7 million in May, down from 46.4 million in the same month last year. “Most of the decline in Europe was due to Russia and Ukraine being hit hard. Shipments in the countries fell 31% and 51% respectively compared with Q1 2021,” said Canalys Research Analyst Runar Bjørhovde. “Shipments in the rest of Europe only declined 3.5% year on year, showing that demand remains intact. But the ongoing war has driven inflation to a record level and consumer confidence is falling.
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