Ad-supported service to compete with platforms including Netflix, Disney and Amazon
Rupert Murdoch’s Fox Corp will launch a free streaming service in the UK to compete with Netflix and Disney in its first foray into Britain’s increasingly crowded market for ad-supported digital TV. Fox will this week reveal plans to bring Tubi to the UK, a subscription-free but ad-funded platform that will have more than 20,000 movies and TV episodes at launch including Billy Elliot and Pacific Rim. It will launch in the coming weeks.
Tubi has gained in popularity as a result, taking the most total viewing time in the US according to data from Nielsen in May. Tubi has nearly 80mn monthly active users, and has been particularly popular with younger audiences. Anjali Sud, chief executive of Tubi, said it was growing fast as rival streamers raised their prices but cut back on content spend. There would be “no tiers, no upsell, no registration to start watching”, she said. “Everyone should be able to watch great content.
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