There is no better time to convert casual rugby spectators into lifelong fans, but the game risks missing its cue
In weeks such as this promoting rugby union should be the easiest job in the world. An eventful World Cup is still fresh in the memory and the first two rounds of Europe’s flagship club tournament have just been played. As anyone who saw Finn Russell’s fabulous piece of try-scoring skill for Racing 92 at Thomond Park can testify, there are also box-office players out there.
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