While certainly not catering to all Afrikaans viewers’ tastes, 7de Laan regularly drew over 1 million viewers in recent months, which makes the SABC’s decision to kill the soap curious.
The SABC was forced to axe the highly-popular Afrikaans TV soapie 7de Laan due to poor management and its ongoing financial crisis.by an anonymous source. The paper describes the source as someone with insight into the public broadcaster’s management decisions., SABC 2 and producer Danie Odendaal Productions announced that 7de Laan’s final episode would air on 26 December 2023, over 23 and a half years and nearly 6,000 episodes after its debut.
In response to a query from Rapport, SABC spokesperson Mmoni Seapolelo said that 7de Laan’s viewer figures no longer justified its commercial value. That explanation does not seem to hold water, as 7de Laan is not only the most-watched Afrikaans TV series but also among the most-watched TV shows overall in South Africa.from the Broadcasting Research Council of South Africa, the most-watched episode of the soap in June 2023 drew 1.19 million viewers.
To put that number into perspective, the most-watched show on DStv in the same month — the high-budget Shaka Ilembe — drew roughly up to 929,000 viewers — while none of kykNet’s most popular soaps even broke into DStv’s top 30.The high viewership means that the SABC should easily be able to make a good case for advertisers to buy space during 7de Laan’s commercial breaks.
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