A chain of apparel stores says it received an “unfounded” threat of litigation over T-shirts emblazoned with a familiar-looking mouth.
Ronnie Wood, Mick Jagger and Steve Jordan of The Rolling Stones perform at Mercedes-Benz Stadium on November 11, 2021 in Atlanta, Georgia.’ famed “tongue and lips” logo is at the center of a new federal lawsuit, launched by a small clothing chain that says it was unfairly threatened by Universal Music Group’s Bravado merch company with “unfounded” infringement litigation over a similar logo.
“Simply Southern’s mouth images show many elements that are very different from Bravado’s asserted tongue/lips image,” the company wrote in its complaint. “For example, Simply Southern’s images have a more plump lower lip, more square teeth, and a wider and more open mouth when compared to Bravado’s asserted image.”
According to Wednesday’s lawsuit, Bravado sent Simply Southern a letter on March 1, claiming to be the exclusive licensee to sell Rolling Stones merchandise. The lawyers for Bravado warned Simply Southern that its products were “confusingly similar” to the tongue and lips design, and that such offending merchandise infringed the band’s trademarks.
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