Rolling Stone and Penske Media acquire Las Vegas' Life Is Beautiful festival
‘s Top Boxscore year-end tally, drawing over 160,000 in attendance, grossing $18.3 million over three days. “Live events are an integral part of Rolling Stone’s future and Life Is Beautiful is an incredible platform to realize this vision.
“I am grateful to have worked with Tony on this partnership and am proud to have Rolling Stone help carry forward his mission,” said Wenner. “Tony understood that his ability to change people’s lives was magnified exponentially by his ability to bring smart, motivated, people-focused entrepreneurs together,” said, Tony’s father. “The Life Is Beautiful festival is one of the greatest manifestations of Tony’s desire to bring people together.”
“We are thrilled to realize the potential of Life Is Beautiful in partnership with Rolling Stone,” said, chief executive of Life Is Beautiful. “As a landmark institution and touchstone of the music industry for over 50 years, the Rolling Stone team will help to deepen our connection to fans of music everywhere, while also championing the cultural initiatives that make Life Is Beautiful so much more than a music festival.
Rolling Stone plans to expand Life Is Beautiful into new territories and broaden its digital footprint. Terms of the deal were not disclosed. In April 2021, Penske Media acquired South by Southwest festival in Austin, Texas and this past January purchased the American Pavilion at the Cannes Film Festival. Penske Media also owns