Rolex certified pre-owned watches cost 25% more on average than those from traditional resellers
last December, one big question on collectors' minds was how much this authentication would affect prices.25% higher price
In other words, the inspection, certification, and two-year warranty — not to mention the confidence that it conveys for buyers — is worth a 25% premium over the price they would pay a traditional reseller for a similar watch.a little over a month ago at select Tourneau Bucherer boutiques, following an initial phase in Europe, and WatchCharts estimates several hundred certified watches have been sold.
There are 42 CPO listings for the highly coveted Daytona available via Tourneau, and the markup is just 4% over the price for non-CPO models. Of course, demand for the Daytona has had used models selling for prices well over the retail cost. The classic Submariner comes in with a comparatively moderate CPO markup of 17%, and there are quite a few available to purchase directly.
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