Roku has revealed more details about its Pro-tier series of TVs, including the new Smart Picture Max feature that automatically adjusts picture quality based on the content being displayed. This feature will also be available on all Roku TVs through an upcoming OS update.
Roku “announced” its Pro-tier series of TVs back at CES but provided little in the way of details at the time. But now, we’ve firmly entered the season when 2024 TVs begin actually shipping, so today, the company is sharing more on what sets these models apart from its self-branded budget TVs released last year — and the many Roku TVs available from other manufacturers. Like Roku ’s other products, the appeal all boils down to simplicity and ease of use.
You can choose from a variety of art — “including famous classics, museum collections, abstract designs, and more” — to display on the TV when it’s idle. At least for now, Backdrops don’t cost anything, but on a media briefing, the company’s executives hinted they could become another source of monetization as time goes on.
Roku Pro-Tier Series Tvs Smart Picture Max Picture Quality Content OS Update
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