Part of the coalition's work to eradicate gun violence and educate others about it includes a plan to re-launch the 'Think About It' campaign.
Part of the ROC Against Gun Violence Coalition's work to eradicate gun violence and educate others about it includes a plan to re-launch the "Think About It" campaign, a marketing effort first introduced in 2018. hosted its monthly meeting Monday to discuss plans to continue addressing gun violence in the city.
The meeting was the first held following a weekend of multiple deadly shootings and a stabbing that started on May 3. Six people were killed in total.Part of the coalition's work to eradicate gun violence and educate others about it includes a plan to relaunch the "Think About It" campaign, a marketing effort first introduced in 2018.
Rochester City Councilmember At-Large Willie Lightfoot, who is also chairman of the coalition, says the campaign will focus on helping the community — especially young people — understand the irreversible pain that gun violence can cause. "Once that damage is done to that family, to that community, that trauma is impacting for years and years and generations," said Lightfoot. "This is another tool that we’re utilizing to change the narrative around gun violence in our community.""They’re seeing all these images on TV, these young people," explained Lightfoot.
Gun Violence ROC Against Gun Violence Coalition Think About It Campaign Willie Lightfoot Shootings Community Campaign
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