As temps warm, ski and snowboard resorts invest more in snowmaking and see their seasons shrink. Customers feel the costs in an already expensive sport.
{{featured_button_text}} Watching skiers compete almost entirely on artificially made snow at the 2022 Winter Olympics, we found it hard not to think about climate change and what it will mean for the future of the winter sports industry — and who will be able to participate.
Our research involves what’s known as intersectional sustainability in sports — looking at how to ensure they are both inclusive and environmentally sustainable. For ski resorts, intersectional sustainability means acknowledging that climate change may result in the unintended consequence of further entrenching the sports’ lack of diversity, and proactively seeking to prevent that.
In a best-case scenario, if the world achieves the Paris climate agreement goal of limiting warming to under 2 degrees Celsius , Blue Mountain’s ski season is to likely shorten by 8% and its snowmaking efforts would have to almost double by 2050. The window of ideal weather for snowmaking would also reduce by 22%, meaning the resort would be making snow under less efficient conditions, which further drives up the cost.
A separate survey by the National Ski Area Association found a wider difference: 87.5% of U.S. visits that season were individuals identifying as Caucasian or white, and only 1.5% were people identifying as Black or African American. The results suggest to us that the rising costs of climate adaptation will leave many would-be skiers and snowboarders unable to enjoy the sports.
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