Sunak is unable to shrug off a perception that he doesn’t understand the plight of ordinary Britons squeezed by surging fuel and food costs
Just weeks ago, Rishi Sunak was a leading contender to be Britain’s next prime minister. That prospect is receding rapidly.
Sunak came out fighting on Friday, telling The Sun newspaper his wife “hasn’t done anything wrong” and has “followed the letter of the law.” He blamed the Labour party for the “unpleasant smears,” adding: “To smear my wife to get at me is awful.” But Sunak has struggled to maintain the positive vibe since switching off the UK’s free-spending response to the pandemic.
Putting his personal branding on Treasury decisions, a strategy that worked during the pandemic, now means he’s linked in the public conscious to inflation and a record squeeze on living standards.
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