The Prime Minister is considering introducing some of the world's toughest anti-smoking measures by steadily increasing the legal age for consuming tobacco.
Downing Street has not denied reports that the Prime Minister could accept a recommendation that would effectively ban cigarettes for the next generation.
Health minister Neil O'Brien appeared to reject adopting that approach in April, when he said the Government's policy for achieving a smoke-free nation by its 2030 target would focus on "helping people to quit" rather than applying bans. No 10, however, refused to pour cold water on Friday's report that a more stringent approach could be adopted, with Mr Sunak understood to be looking at different policy advice on how to reach England's smoke-free target.
"This includes providing one million smokers in England with free vape kits via our world-first 'swap to stop' scheme, launching a voucher scheme to incentivise pregnant women to quit and consulting on mandatory cigarette pack inserts." "Smoking is highly addictive and only one in three smokers quit before they die, taking on average 30 attempts before they succeed," she said. If the Government is serious about making England smoke-free by 2030, it needs to reduce youth uptake as well as help adult smokers quit. Ash strongly supports raising the age of sale, it has worked well in the US and is popular with the public.
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