Your grandmother probably called it antiquing. People often refer to it as simply vintage shopping, these days. It’s where what was once old is made new again and sometimes with a big price tag.
“We see so much fast fashion these days. You see the same thing all the time. Often times it feels like you can’t find things that are original. So people want something unique and that stands out and that not everyone else has,” Cohen said.“I tell my clients to look in their closet. See what they haven’t worn in years. They can pair that old t-shirt with a new blazer. Or even find some old school jeans that can go with a different top,” she said.
E-commerce site Shopify reports the resale market is growing 11 times fast than traditional retail now and that number is expected to double in the next five years. Cohen said a good bit of that growth is being driven by sustainability-conscious consumers. Ironically, many of those are in the Generation Z .“I wanted to kind of take people on a time travel scenario and I love when parents come in with their kids and this becomes a thing they do together,” McCary said.
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