South African motorists have been searching for value in the past few years as they came under financial pressure, with Chinese brands capitalising on this trend.
Chery and Haval have shown strong growth in South Africa in the past decade, with their combined sales rising from 1,725 in 2014 to 31,897 in 2024.
Many incorporate advanced features into their vehicles, such as autonomous driving capabilities, connectivity, and enhanced safety features. In the past few years, competition has been fierce with affordability being the main driver behind new vehicle sales and luxury brands coming under pressure across the board. “The Chinese importers mainly compete in the SUV segment with affordable models, which is a growing segment globally and in South Africa,” Lamprecht said.
Lamprecht said this has been driven by China’s strong focus on exporting its vehicles from the mainland, leveraging its manufacturing base and cheap labour to eat up market share. On the South African import side, most vehicles, 53.2%, have been imported from India in 2023 with 13.3% from China in second place, Lamprecht said.
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