The foundation won a Silver Lion together with Audio Militia / Ganja Beatz in the Social & Influencer Lions: Social Purpose category.
Stronger was recorded using AI from Riky Rick’s words taken from his social media posts. Picture: rikyrickfoundation/Instagramwas released on Youth Day last year following the death of Riky Rick in February 2022.
In a section of the song Riky’s voice is heard rapping: “Eish but look, death is not the greatest loss in this life, the greatest loss is what dies inside while we’re alive.
“We’re going to continue doing work for the Foundation on an ongoing basis, we’re treating them as one of our pro-bono accounts,” averred Willoughby.
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