The images arrive days ahead of Pharrell’s first runway show as creative director.
. In the visual, Rihanna wears a leather trench, decorated in what appears to be a pixelated version of the monogram pattern, and her baby bump is on full display . She is a vision of luxury on the go – the starlet carries an array of colourful LV-monogram bags on her arms and even a coffee cup featuring a decorated holder sleeve.
The fact that Rihanna is starring in the ad campaign for a men’s category exemplifies the growing fluidity in fashion. It is not the first time Louis Vuitton has played with traditional gender lines. In 2016, Jaden Smith appeared in a Louis Vuitton womenswear ad wearing a metal embroidered kilt. In neither case do the stars appear as if they’re wearing clothes meant for someone else or existing outside of the gender binary, but, instead, simply expressing themselves.
It is likely that more previous musical collaborators and muses of Pharrell will appear in his ad campaigns. In a way, this might be the greatest promise of Pharrell as creative director at such a storied house – someone who can effortlessly blend the worlds of hip-hop and luxury. The runway presentation for Pharrell’s first collection at Louis Vuitton Men’s will take place next week. We’ll be watching.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Rihanna Stuns As Star Of Pharrell's Debut Louis Vuitton Campaign While PregnantThe singer graced a billboard while holding several Louis Vuitton bags ahead of Pharrell Williams' first show as creative director of the fashion house.
Read more »
Duchess Sophie receives new royal title ahead of Prince Edward's Trooping the Colour firstThe Duchess of Edinburgh attended a special ceremony at Buckingham Palace
Read more »
Nottingham attacks: England and Australia cricket stars pay tribute to victims ahead of first Ashes TestBoth England and Australia pay their respects to three sport-loving victims of the attacks in Nottingham and everyone else affected by the incidents. Read more:
Read more »
Christy Turlington's 19-year-old daughter makes runway debut - and is spitting image of supermodel momGrace, 19, is the daughter of Christy and actor Ed Burns
Read more »