Rick's Low-Strength Hazy IPA review: The eccentric non-alcoholic beer brand returns with another 'low-strength' expression, this time tackling IPA. nonalcoholic NAbeer craftbeer DryJanuary
It’s Dry January, and you know what that means: The annual push by the U.S. beer industry to categorize non-alcoholic beer with “next big thing” status.
It’s a tale as old as time—every year in the lead up to this month, we see similar stories of how the industry is increasingly embracing a dry future, and how the non-alcoholic beer world is thriving. Despite it all, however, it’s undeniable that the non-alcoholic category is still an extremely diminutive part of the overall beer market in the United States—even after years and years of growth, it still represents well under 1% of all beer that is sold and consumed here.
Taking the same iconography and applying it to hazy IPA, however, feels like a bit of a tougher hurdle to clear—the combination of retro styling and modern, hazy IPA is less of a natural fit, and the style is arguably harder for any non-alcoholic beer maker to nail. Still, it’s always nice to find another quality NA hoppy beer style on the market, so a tasting of Rick’s Hazy IPA was clearly in order.
On the palate, these assumptions are confirmed—the malt body is notably present, with notes of lightly sweet biscuit and toasted bread crust, the sort of malty sweetness that is a commonality in many NA beer brands, where unfermented grain sugars make their presence felt. Thankfully, this malt presence does not go so far as to become dominant, or evoke the strong, black-tea like maltiness that some beer geeks would refer to as “wort-like.
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