Richard Branson's Virgin Hotels new NYC location: photos

Richard Branson's Virgin Hotels opened its newest location in New York City with rooms starting at almost $600 — see inside

Brittany Chang/Insider

The sprawling property is located in the thick of Midtown Manhattan just a short walk from Koreatown, the Empire State Building, and Penn Station.This centralized location means the hotel's event spaces and guest rooms have sweeping views of the city and unobstructed sights of the Empire State Building.

Hotels in New York City aren't just for travelers. Here, hotel lounges and bars are often filled with a mix of travelers and locals.Brittany Chang/Insider Both guests and locals can visit the Everdene, a 4,000-square-foot multi-room hub filled with food, beverages, and lounges.Brittany Chang/InsiderVirgin Hotels

Virgin's properties — whether it be hotels, cruises, or planes — all have a modern flair with splashes of its iconic red color.

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