Restaurants and hospitality businesses in resort towns such as Banff, Jasper and Whistler offer special events to lure visitors at off times of year
While there is already enough snow on the ground to mark the start of ski season in Western Canada, early November is still considered shoulder season for restaurants and hospitality businesses in resort towns such as Banff, Jasper and Whistler. It’s a challenging time that has prompted the industry to lean on special events and festivals to lure visitors.
The Banff Hospitality Collective was also integral in the expansion of Banff Pride in early October, another important event in the usually slow time between summer and the winter ski season. The company is a major sponsor of the festival, which ran over 11 days this year, compared with a single weekend the year before.
The festival kicked off on Friday and is back to normal operations for the first time since 2019. The hotel’s food and beverage director, Andrea Conte, said the event has become part of the lodge’s identity.’s busiest times are concentrated in the summer, though it is trying to grow its reputation as a cold-weather destination, in addition to building a customer base in the off season.
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